Cholesterol Test
this piece  of text is really effective in a way that will shock and scare the reader. first off by  having the whole of the text in black and white and then making the word 'cholesterol' bigger, underlined and coloured, it highlights what the text  is going to be about and that will make the reader decide instantly whether they will read on or not.
by saying 'final exam' it really accentuates the seriousness of this campaign and will therefore make anyone read on to see how they can prevent the 'final exam'.
'final exam' also works to  exaggerate how simple a cholesterol test will be, and so something so trivial as that could save your life.
by using the statistic that cardiovascular disease 'IS' the leading  cause of death in Canada,it acts as a kick of reality to the reader that this very well could happen to them  if they dont do anything about it.
when it says that 'managing your cholesterol can be quite simple' it shows the reader that something so simple and easily treatable could kill them.
the tag on the foot is also effective because it shows that anyone can suffer from a cholesterol problem, it says that this man who has 'died' of a heart attack is  not overweight and is relatively young, which really outlines that this can happen to anyone, no matter what state your general health is in.

Stop Animal Testing
this is a very simple poster but  its spreads a big message. by saying 'do you really' is a kind of biased question because its making the reader think that it shouldnt be that important, it would be less effective if it said 'do you love makeup?' but the use of the word 'really' is trying to sway you towards one answer, therefore making you think.
the use of the word 'love' will also make the reader think about how materialistic they are, because to admit that you 'love' something so trivial when faced with the actual  situation seems a bit selfish. it therefore,  again makes the reader sway towards one  side and think about the actual campaign.
by using big bold letters to write 'stop animal testing' it will make people remember what theyve seen because its  such a simple thing to remember and it will stick in your head.
the image is also extremely powerful, by contrasting a sad,  dull black and white picture of a cute animal with a big bright picture of a girl wearing lots of makeup it shows people the cost of their image.
also by making the girl cry blood it will symbolize the bloodshed and pain that animals have to go through just for some people to be able to wear a bit of lipstick.

Wonka Chocolate Bar
this chocolate wrapper has lots of great features that make it great for advertisement purposes. its primary purpose is to attract children and i think that it does it very well. firstly,  it has lots of colour which makes it instantly eye catching.
it also uses made up words like 'wonkalicious' and 'snozzberry', these give the wrapper a very informal, relaxed, and fun feel which will attract children also because of the slight humorous nature to the words.
the font used throughout the whole wrapper is also very jaunty and fun, by using different fonts of a similar nature on the wrapper, it makes it really pop and gives it a lot of character. the big bold capitalised letters are there to stand out and help towards attracting any potential buyers.

Player Piano

This advertisement is very effective from first glance. its puropse is  to persuade  the reader annd the techniques it uses are very effective. when it says 'why dont you'  it is using a technique that would make the reader feel that everyone else has one because of its use of 'why dont'. also it would make the reader feel that the poster is aimed  at them particularly because of the  underlining and the italic  font of 'you'.

a similar effect is achieved when it says 'player rolls are better'. this is giving the reader complete conformation that if they bought the product it would be a good one.

'its a christmas present for the whole family'. this sentence will convince and persuade the reader even further because it is assuring that the whole family would get enjoyment/benefit from the product.

by using a large sized font it would immediately attract the reader and therefore get them to read the whole advertisement- making them more likely to buy the product.

by using one burst of colour of a black and white poster is also a very good way of attracting a reader because strangely, colour is more noticeable when it is not surrounded by colour because  its such a drastic contrast.

Arano
I especially like this advertisement because it pairs humour with actual statistics and links them  to make  the whole advertisement into a joke.
First off by it saying that it came '1st in blind taste tests' is the statistic that is there to impress the reader, so they will immediately think that it is a good product because it has been tested on the general public.
then the humour of the advertisement comes in. this is effective because it will make the reader feel like the company isnt corporate, it  willl make them think that they are friendly and funny and will therefore maybe make the reader want to buy the product more.
the humour is in the form of a play on words of 'blind, deaf and dumb' they have taken the 'blind taste test' as literal blindness and therefore after paired it with deaf and dumb to create the pun.
i think that the font of this advertisement is very effective as well because it seems to be a very 'laid back' kind of font, which again will make the reader feel like the company is friendly and are able to relate to it.

 ABC Children's Dental 
This advertisement for a specialist children's dentist is designed to appeal to both children and parents. first of all the font being used is visually pleasing for children of a younger age, its a fun font with lots of inviting,  friendly colours so it would immediately entice any child and they would associate that with friendliness.

on the first bullett point it says the word 'gentle' this would appeal to children because of the fear that could be associated with dentists- using 'gentle' would most likely make  that fear less obvious, this could also be shown when it says 'video games for kids'- this would make children more excited to go to the dentist rather than scared. 'gentle' would also appeal to parents because its nice to know that your children are in good hands and will be looked after and treated nicely.

the advertisement makes it clear that this dentist is suitable for all children, as it says 'special needs  patients welcome' and also 'baby bottle decay'.  these two points will  make parents feel more at ease whatever 'type' of  child  they  have.