Friday, 20 September 2013

Arano
I especially like this advertisement because it pairs humour with actual statistics and links them  to make  the whole advertisement into a joke.
First off by it saying that it came '1st in blind taste tests' is the statistic that is there to impress the reader, so they will immediately think that it is a good product because it has been tested on the general public.
then the humour of the advertisement comes in. this is effective because it will make the reader feel like the company isnt corporate, it  willl make them think that they are friendly and funny and will therefore maybe make the reader want to buy the product more.
the humour is in the form of a play on words of 'blind, deaf and dumb' they have taken the 'blind taste test' as literal blindness and therefore after paired it with deaf and dumb to create the pun.
i think that the font of this advertisement is very effective as well because it seems to be a very 'laid back' kind of font, which again will make the reader feel like the company is friendly and are able to relate to it.

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